Confessions of a Couch Potato sees us cosy up with our clients to find out all about their viewing habits.
This month, we chatted to Sam Joshua, Senior Business Director at Kintaro.
What show are you currently bingeing, and on which platform can we find it?
There are a couple of shows I am hooked on right now, some new and some old. Parenthood on Netflix and The Wire and On Call – both on Amazon Prime.
What’s the one thing about this show that hooked you? (no spoilers!)
Parenthood: Nostalgia! It is an early-to-mid-2000 production but is so relatable right now and it provides an overall "feel-good" vibe!
The Wire: One for the books with a fantastic cast and an even better storyline.
On Call: This was something promoted to me by Amazon Prime based on my watch history and I am loving it thus far!
If you had to pitch this show to a friend in one sentence, what would you say?
Parenthood: "Your parenting is far from bad!”
The Wire: "South Africa, in some respects, is not so different - there are more similarities than we realise.”
On Call: "New age police drama series.”
What brand of TV/ Connected Devices do you have at home?
Vidaa - Hisense & whatever is readily available on Skyworth!
How many hours do you watch per week?
TV is truly my way of winding down (outside of my treadmill time 😉) and generally, it is 2-3 episodes a day.
Do you still watch TV? Or only streaming?
We have no access to free-to-air in our household; everything we watch is based on the access our CTV offers - and then we subscribe to every OTT platform accessible in SA!
What's been your experience working with Reach Africa?
A team of well-versed CTV and non-linear experts. Pushing the boundaries within these spaces while educating the media & advertising industry. Not simply for increasing sales, but rather to provide the industry with the knowledge that leads to stronger CTV strategies.
Why do you choose to work with Reach Africa?
I love working with companies that encourage mutual knowledge growth, with a solid reporting structure and where proposals are ideated for the client’s specific objectives (i.e. are not generic.) Reach Africa is a team that hears what you have to say and supports idea exploration.
Comments