Audiences are moving freely between broadcast, streaming, online video and gaming on the same TV, yet advertisers are still playing catch-up up with their planning By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and you could end up watching almost anything. You might go straight to SABC for a live news broadcast, then flip to DStv to catch up on your soapies, then scroll for something on Netflix or YouTube, or start gaming. Over the course of an

The big match is on the big screen and everyone is buzzing. The biltong is sliced, the drinks are ice cold and the people are bringing the gees. It’s a yellow sea of Bafana Bafana jerseys as we support our boys at the 2026 FIFA World Cup. This is the kind of audience and engagement advertisers dream of, with eyeballs glued to the screen for 90 minutes. And for decades, that paid off handsomely.

We’re kicking off something new in the Reach Africa newsletter: Play. Pause. Skip. – a quick, no-frills take on industry trends. Each month, we'll put three topics on the table, and our guest gives their instinctive reaction: Play (let's go!), Pause (let’s see), or Skip (not convinced), along with a quick take on why. First up, it’s our very own Adiela – the lady who needs no introduction.