Connected TV is changing how brands reach television audiences, giving them more accessible and flexible options than ever before   By Adiela Dramat, Senior Client Partner at Reach Africa     For many years, TV advertising worked in a fairly simple way. Campaigns were planned around programme schedules, media was booked months in advance, and only brands with serious spend could compete for airtime. And while television has always been a powerful channel for reach and impact

In this month’s Confessions of a Couch Potato , we chatted to Lara Bredeveldt, Senior Strategic Planner at Meta Media.     1. What show are you currently bingeing – and on which platform can we find it? Secret Lives of Mormon Wives on Disney Plus   What’s the one thing about this show that hooked you? (no spoilers!) The drama has me in a chokehold. Honestly, those ladies are messier than the Kardashians — and that’s saying something!   3. If you had to pitch this show to a f

This month, we announced a new key partnership with V, the company formerly known as VIDAA – the fastest-growing Smart TV platform embedded at device level across a rapidly expanding base of African households. This appointment strengthens Reach Africa’s operating system layer, alongside our existing partnerships across multiple original equipment manufacturers (OEMs), platforms, free streaming channel environments, and broadcasters. For advertisers, this means simpler acces